Tuesday, 18 April 2017

The advantages of using a Content Management Systems


There are a number of advantages to using content management systems (CMS). These are not limited to websites/web shops which have dynamic, interactive or regularly changing content.

The main benefit of a CMS is that it enables website owners to keep their site always fresh and up-to-date without having to outsource the work to a webmaster, or requiring technical knowledge.

8 benefits of CMS


After a web site or a web shop with CMS was created by the web designer it can help you

  • update your website/web shop remotely, as and when needed
  • streamline your authoring process
  •   improve site maintenance to reduce the costs and dependency on third-party web developers for simple content updates
  • ensure consistency in appearance in “look and feel” of the website/web shop
  • customize your website for your precise business needs
  • use non-technical staff to make updates, although they may need training
  • integrate your website/web shop with customer relationship management and asset management systems
  • store archived content, either for future use or references   

8 reason to use CMS - and you’re in control

Thursday, 16 June 2016

The Essentials of the Split Screen Trend in Web Design

I do a fair bit of trend spotting while I am browsing for cool website designs to feature in my Sites for clients.

One of the rising trends in web design is the split screen, also referred to as full screen. This is something that has both its advantages and disadvantages, but becomes more and more popular.

It also calls split layout, where the page is divided vertically into two halves to display separate areas of content. Often these two halves are contrasting with light and dark color schemes and allow the user to make a decision on the type of content they want to see.


WHERE SHOULD IT BE USED?

A split screen layout can be used in a preview of a work portfolio or even in an area that showcases the most important services that your business provides.

Users will be able to take notice of these and will stay longer on your website, which can lead to better conversion rates for you and to an improved overall user experience.

When using a split screen layout for your design, you are being able to give equal importance to both elements while, at the same time, allowing the user to choose between them quickly.

This means that you are able to easily convey dual importance. For example, if you run a website for a restaurant, a split screen layout would work perfectly for you.



Another great aspect about this layout is that you can apply it to virtually any kind of theme that you implement on your website. This is possible with the help of a website builder, which you can use to easily split the page.





It takes approximately three seconds for an individual to make a decision regarding your website. Consequently, your layouts should always be “skim friendly” if you plan not only to attract visitors, but also to reduce bounce rates.

Thursday, 27 August 2015

Feng Shui advise – Part 1 How to get rid of an internet hangover

I'm talking about an ordinary day in the 20th century and Murphy is bored........

Likely you work on the Internet or use it as a major source of information…  or both.  

It is no escaping the online culture and the typical internet hangover starts with a binge of something…

A social media binge that could be prompted by anything from boredom to a social upsetting to a big news story…
A desire to solve a problem that prompts you dive deep into a black hole of information that sucks you into a vortex of links and more links and more Googling… and more and more....  

A simple want to see a video that slides into a parade of ....…

The emails that are relentless and keep you checking and checking and checking…

And unexpectedly, you feel weird.

Internet hangovers are : Blurry,  restless, headache, possibly preoccupied, not very present, a little floaty and decidedly not great.  

Here are some feng shui ideas to get over an Internet hangover.

Break free of an Internet Hangover!

Start the day free of your phone. The first thing you see in the morning sets the tone for your day.  If the first thing you reach fore is our phone to check your emails before you even get out of bed, you are setting yourself up for a day of virtual living.  Let it come later. Give yourself morning time to meditate, to start a new habit of stretching and taking an aromatherapy shower or create your own morning ritual which has nothing to do with the Internet.

Perhaps you have a job that requires you to be online all the time. It is  up to you to carve out even 15 morning minutes to get connected to real life before you throw your attention into a digital screen.


Spend more time outside Even if you work crazy hours, nearly everyone has time for an outside break.  Even in the super cold winter, a treck around a block can do much more to integrate your right and left brain

Walking is both a creative rejuvenation jump-start for your brain and a great way to get grounded.

Take breaks every 50 minutes or so.  If you want to have less hangovers, you have to have less binges.  Set a timer and walk away from your computer (and phone, and tv and everything digital) every 50 minutes or so for at least 15 minutes.  

Check emails at set times every day.  Checking emails like crazy will spin your brain. It is a bad habit, as though every 20 minutes or every hour we expect that we will be told that our greatest wishes have been granted.  Check email less.  When you do check it, respond to and handle every single action required by every email you open.  

Friday, 10 July 2015

Which colour is the right colour for your web site? Part 2

In addition, complementary colours are less fatiguing to the eye. 

According to Frank Vodvarka, associate professor of Fine Arts at Loyola University Chicago, “The use of green in surgical operating rooms is, in fact, an effort to neutralize the constant exposure of the surgeon to red-violet of human organ tissue so as to prevent spatial depth illusions.”
Well, colour is used in many ways; use it to your advantage.



PURPLE
Purple is a luxurious and self-indulgent colour; it is associated with royalty, wisdom, imagination, sophistication, inspiration, wealth, and mysticism. Varying shades of purple convey various meanings and look especially nice with green. By the same token, purple is rarely seen in nature and therefore takes on an artificial air. I’m willing to bet that most financial institutions would not choose purple as their primary web colour. It’s more of a romantic and whimsical colour and sparks the imagination. 

ORANGE
In nature, this is the colour of the turning season; it is the colour of fall. It is associated with creativity, energy, vibrancy, stimulation, health, activity, and sociability. It is less aggressive than red, but also a very good call-to-action colour. It draws attention without seeming so emphatic about its cause. It works very well with blue and is often used by financial institutions that are trying to reach a younger market. 

BLACK
Black is associated with night, death, power, weight, sophistication, elegance, formality, seriousness, dignity, solitude, and mystery. White text on a black background is a bold move on the part of a web designer, as it makes the text difficult to read. However, many artistic sites use this to create a feeling of dissidence. Black has been known to represent secrecy and intrigue, which makes it a great choice for mystery writers, especially when it is combined with the colour red. When used properly, black can be very sophisticated.

WHITE
White is associated with purity, innocence, perfection, virtue, cleanliness, softness, sacredness, truth, and simplicity. It is the easiest colour to read lettering against and is often the best choice for a background, as it gives the other colours prominence. Sometimes, simplicity is the best way to convey your message. However, when you consider that computer monitors are light-emitting screens, it would stand to reason that too much white just might give your reader a headache. No one wants to stare into a white light for any length of time. A white website with black text and no imagery to break up the noise is a bad choice for any prudent author.

GRAY  
This is a great colour for photography and art sites because it rarely evokes emotion and allows for the colours of the art to take the spotlight. Gray is a balance of white and black; it is its own complement. Gray is associated with neutrality, balance, security, reliability, modesty, classicism, maturity, and intelligence. Blue and gray are classic colours for financial institutions and universities.

As you choose your colours, think about the harmony of nature and the audience you wish to attract. Be consistent with your colour choice. Remember that this becomes part of your branding, and you would be well served to make sure that it looks good with your logo. Context is your first concern—this comes from knowing your audience. Strive to attain contrast; this is the basis behind complementary colours and why they are pleasing to the eye.

Also, take into account that not everyone sees colour the same. In fact, 6 to 9 percent of males and 0.8 percent of females are colour-blind.